With Facebook’s recent algorithm update, many small businesses are wondering where they should take their advertising spend and ideal customer base. Instagram– although owned by Facebook– is a logical conclusion, however, how do you know how to succeed in a brand new market?
Your Instagram success will be directly connected to the personality your brand and business shows to the world. If your branding and message is on point, and you carry that over to Instagram, great! If not, you’re in for a discovery period where your business’ target market will be hard to define.
Achieving success on the very visually-based Instagram is completely dependent on what and how much personality you show through your business. Below are the first things to consider when building your Instagram branding.
Define your Brand
The first thing to determine is how you’ve defined your brand? What style does your marketing have? Do you have colors, tones, and moods? Does the imagery you use on your website reflect those tones? What is the tone of voice of your content– fun, professional, technical, or something else? Then, decide to create a personal or business profile depending on your content.
Post a variety of photos until you get a feel of what your audience likes, then stick with that look for consistency. Your visitors should have no problem identifying your brand, and when they toggle from your website to your Instagram bio and it should be the same aesthetic.
Taking and Editing Material for Instagram
Once you’ve determined what your brand’s style will be, it’s time to talk content! If you sell a service, you better be able to put your face and name all over your Instagram business profile. If your business is product based, hire a professional to take pictures of your product for the best results while trying to keep them fun and authentic.
Having a large amount of pictures will save you time and money down the road, so if you’re using props or hiring a professional photographer, take as many pictures as possible (but make sure you stay on-brand!). That way you’ll have plenty of images to choose from and use for weeks or even months to come!
Planning your Content
Planning what content you’ll be posting (and when) is nearly as important as what you post. Planning out your content and marketing materials on Instagram and the rest of your social media is imperative. You should strive to plan out your content at least a week in advance, while if you’re working with a professional marketing agency like Exclusive 25th Hour, consider providing posts at least a month in advance.
Make sure that you’re getting a great visual flow with your Instagram, and don’t forget to create your own hashtag that you audience can follow. Use other hashtags that are related to your niche to help grow your audience, but that are also catered to your customer’s interests. Inspirational hashtags are also a good way to connect with your audience.
While you work on creating your brand personality, make sure you keep note of what seems to be working best for you brand. Which posts are your audience responding and engaging with the most? Which hashtags seem to help you reach a greater audience? This way to you tailor your content more strategically moving forward!