In the beginning, when I started working in Social Media I went a little crazy with finding the right tools to use for marketing. Every article and blog that I read had a different time-management tool that was going to simplify my life. I am not going to lie, I subscribed to them all.
During my search to optimize, schedule and develop social media posts, I soon realized that I was spending way too much money on tools that I didn’t know how to use, and I had no way of monitoring if they were truly helping me to save time or not with my marketing.
As I continued on my quest for the holy grail of the best social media resources available, I realized that it was okay to need more than one. After much trial and error, I learned what parameters I needed to look for when trying out a new program to optimize my marketing and how to implement it.
Now, when I work with clients I look at what they really need to automate their social media marketing. Are they using a scheduling platform, but don’t know the right times to schedule their posts in order to get the best results? Are they paying a lot of money for a program that they don’t know how to use? Is one platform performing well with the tools they are using but not the other social media platforms?
When you start to automate a new campaign or want to improve the one that you already have it is important to have a strong foundation to build from. A good way to start is to use a scheduling tool like Hootsuite.com or Buffer.com and build up from there as you learn what your needs are.
Other ways that you can organize your posts are via an editorial Calendar like CoSchedule.com offers or make lists by using the below programs. (I’m a list maker!)
• Workflowy – Use as your own personal notepad, after making notes, they will email them to you for easy reference when tasks are due.
• Evernote – For online brand management and social media marketing.
• Circular – An Open source Buffer app that is free to schedule posts.
You can even use some of the tools together. For example: Hootsuite now has an app for Evernote so that you can use the two in tandem for scheduling and task management.
No matter what tools you choose to manage your media, remember that 2015 is not just about having more followers. The new year of marketing is about having a solid foundation to invite your audience to in order to build trust and loyalty.