Facebook has been increasingly used for search, and in many instances, can provide more information than a typical search engine— especially about the community of the business.
Consider where you go to search for a business. Maybe it’s Google, Yahoo, or Bing. Where would you go to find more instant information about a business? Perhaps Twitter. Where would you go to find information about a business’ values, community, and reach? If you answered Facebook, you’re like the majority of people who are using the internet to gather information.
In most searches for a business on Google, Bing, or Yahoo— the first two items that arrive organically in your results are the business’ website and the business’ Facebook page. Perhaps the Google My Business listing box is on the right, with a few ads scattered in, and the first two results are the website and the Facebook Business page.
Organic searches are those that are done without the influence of Ad Buy. That means, those searching are finding pages and sites and social media platforms for that business, and the business is not buying their way to the top of the search engine. There is a time and a place for paid advertising, but the real longevity of Search Engine Optimization and utilizing the tools that are out there for free is that you’ll reap more rewards over time by increasing your visibility (and SEO).
So many businesses have a “set it and forget it” mentality when it comes to their online presence. This applies to their website, as well as their social media platforms. This happens especially with small to medium size local businesses. The owners are so busy wearing other hats that they’re unable to pay much attention to their social media. What I see most often, is business owners building a Facebook page, completing all the necessary information, and then forgetting about it for months or even years at a time.
You don’t want to have that happen to you, dear reader. Google (and other search engines, but really, Google is the big player here) is constantly scanning the web to determine who you are, what your business does, and who they should show your business’ online presence too. Search engines are constantly learning, and their goal is to make sure that you (the User) has a great experience with them. If not, maybe you’ll head on over to Bing or Yahoo, and Google does NOT want that. By making sure that you’re refreshing information and keeping all of your credentials in tip-top shape, you’ll help Google learn more about you, your business, and your target audience.
How do you make your business stand out on social media and in Google search results? Well, that’s a tall order, and much too complicated to get into with just one blog post. Over the next few months, keep an eye out for my blog providing answers like these, as well as resolutions for your other digital marketing questions. Use this blog as your resources— you’re too busy as it is, and I’ll be sure to sort through the rubbish to get you the marketing and social media information that you really need.
Wondering if you’ve set up your Facebook Business page correctly, or concerned with whether you should set one up at all? CLICK HERE to access my social media and digital marketing courses. This course will show you how to set up your Facebook Business page correctly, the first time. Don’t waste your precious time floundering around wondering if what you’re doing is working. Ensure that it’s right, and that you’re on your way to social media success, by downloading my expert level course today!