Are you a business owner that has always wondered how using LinkedIn for marketing would help you generate more business? Do you think it is just a platform for job seekers? Then this is just the article for you!
LinkedIn is one of the top social performers for connecting B2B and B2C out there. This awesome resource is set up for the ideal “Relationship Marketing” opportunity. Yes, it is used for people who are looking for work, but more importantly, it is for individuals who want to connect with others who have the same business interests.
Before making your first contact on LinkedIn, you’ll want to identify your target audience. Recognizing who is out there is the first step, choosing who you want to connect with is the second step. Next, you would update your profile so that anyone who reviews it will know exactly who you are and what you are selling. Use keywords in your profile to help people find you easily for your business.
Now it is time to start mingling! Not in the creeper sort of way, but in a professional way. Remember, if you view someone’s profile, they will be notified of it.
One suggestion, use a professional photo for your profile. Cell phone cameras are so advanced that you can have someone take your picture for you with your own phone for free. Please don’t post a picture of yourself with a messy background, messy hair, not smiling, or my favorite, the selfie in the front seat of your car with your seatbelt on. Save those pictures for Instagram or Facebook. LinkedIn is about connecting with professionals who are looking to connect with other professionals. This is your opportunity to get in front of other businesses that may want to invest in your product, meet vendors, and build marketing connections.
Do you get random LinkedIn invitations from people who you knew 20 years ago? This is because when you sign up for LinkedIn it gives you an opportunity to import everyone from your address book. Though sometimes annoying for some, this gets you in front of an already established audience that knows you. Building up your referral network takes time and some delicacy. Don’t be afraid to be selective with who you accept invitations from. You want to make sure that your audience is one who is interested in your business and products so narrow your network down to those who you would have mutual interests with.
When establishing your network, join groups that interest you. They don’t have to have anything to do with your business or product, though you want to join those groups too. When taking part in a group conversation, “talk” like you would face to face. Don’t join groups to be a salesman. You’ll see these people in groups and usually the group mediator will remove them.