Written by Haley Thayer, Social Media Manager- Exclusive 25th Hour

5 Easy Ways to Optimize your Blog Post

Have you ever written a really great blog post and then been disappointed with its performance?  It happens to the best of us.  Chances are, you had some great content, but you just needed to make a few simple tweaks to get more notice.  Most of the time, the problem isn’t in the body of your post, it has to do with the title, photo (or lack thereof), and the way you share it.  Here are 5 tips to making your blog post more shareable:

  1. Choose your Image Wisely: First of all, including a photo is crucial.  Blog posts with images get 94% more views than posts without images.  In addition, you need to find the right image.  You can find a cheesy stock photo for anything topic under the sun.  Yes, they are cheap and may be relevant to what you are talking about, but they are often overused and don’t add value to your post.   Choose a high quality photo that draws people’s attention.  You don’t even have to spend a lot of money to do this.  Unsplash.com is a great resource for free, high quality photos.  However, if you are using a photo from a free source, make sure it isn’t being overused.
  2. Add Teaser Text to your Blog Image: Use a tool like Canva to add teaser text or a short headline to your blog image.  Why do you need writing on your photo if you have a title on your blog post already?  It is all about sharing.  When you share your post on social media networks, a picture with teaser text will draw more attention and pique the curiosity of your followers.  This is especially helpful on highly visual platforms like Pinterest and Facebook.
  3. Share your Post on Multiple Platforms, Multiple Times: Don’t feel like you can only share your post once.  On a high-chatter platform like Twitter, it is okay to share it multiple times in one day.  However, avoid using the same wording multiple times.  Switch up your tweets to find the wording that people respond to best.  You can also continue to share your blog post months and even years, as long as it is still relevant and you have made appropriate updates.
  4. Optimize your Title: Your title has the power to convince someone to read your post.  Try to make it enticing, relevant, and interesting without being gimmicky and cliché.  Incorporate keywords that will make it easier to find and more tempting to read without overdoing it.  A Title Optimization Tool like the “Headline Analyzer,” by CoSchedule.com is a great way to make small tweaks to your title that will improve your blog post’s performance.
  5. Make it easy for readers to share your blog post: Readers may truly enjoy your post, but they are less likely to share it if they have to put a lot of work into it.  Make sure that you have share buttons on your blog that allow people to share it on multiple platforms in a simple click. It is okay to ask readers to share too.