I was speaking to a boutique owner the other day and she stated that she was a bit depressed because business was so slow. I was surprised because she had the ideal location, a popular product and 3000 followers on Facebook. She also had a healthy budget invested in outbound marketing. Yet, she still had very little foot traffic visiting her boutique.
This is a classic problem for many brick and mortar businesses. Her marketing is outdated and not generating traffic to her new physical location. Luckily for her, there are several things that she can do immediately to her marketing campaign in order to redirect her audience to visit her store.
If you can relate to the boutique owner’s situation, read on to learn 3 ways to bring customers back to your local business:
- Find your audience: Your audience may have been on Facebook 5 years ago but are they there now? Once you figure out where your audience is spending their time today, you can adjust your social media campaign to attract those people to visit your physical location.
- Yelp Business: You need to be on Yelp if you have a local store front. Your customers are mobile and Yelp provides them with directions, pictures and reviews of your business. This is also a fantastic way to keep track of what your audience wants from you.
- Use social media to build your brand: Market not your products, but how your products can help your customers. Too often, a business will spend all of their marketing on promotions that just say “BUY MY PRODUCT!” Instead, tell your audience what your product can do for them to make their lives easier.
The bottom line is this: Use online marketing to reconnect with your customers. Once you start engaging with them you can help them to find you so much easier and generate more traffic to your business.