Written by Haley Thayer, Social Media Manager- Exclusive 25th Hour
Now that we have all the new and exciting social networks…. Facebook, Twitter, Instagram, Snapchat…. some may think that email marketing is dead. This couldn’t be further from the truth. There is no doubt that social media marketing is important today, but we must remember that it is only the beginning of the conversation. It is essential that you remember one of your primary goals in social media marketing is to capture email leads. Let’s talk about why email marketing is so important.
- An Email Address Is an Asset That Belongs To You. By that, I mean the information is yours, and it is not held in some corner of cyberspace that can be wiped out. We all have heard of the dreaded glitches of social networks…. you can be operating a completely legitimate and thriving business page that gets swallowed into the abyss for no clear reason. This may not happen often, but it can be devastating. Having and protecting a more tangible asset, like an email list can save you from starting from scratch if you lose your profile.
- When Done Correctly, Email Marketing Can Nurture a Deeper Relationship with Your Leads. It is a chance to show them more about you and your business….. give your audience special deals, trusted advice and show more of your personal side. Your able to have a more focused conversation via email than you can on social media.
- Email Is A More Suitable Environment to Introduce Promotions To Your Audience. Why? You can customize a series of messages to your audience in more controlled and effective way than you can on social media. In addition, your email leads are more likely to truly consider your promotions because they have developed a deeper relationship with you than your social media audience.
We hope that this information has convinced you to give email marketing a try. You won’t regret it! If you are looking for a platform to help you with email marketing, We recommend “Get Response Email Marketing”. This is the platform that we use and we couldn’t be happier. Check it out Here.